Privacy Policy

Effective Date: April 4, 2026

Welcome to Apex Boat Lifts (“Apex Boat Lifts,” “we,” “our,” or “us”). We respect your privacy and are committed to protecting the personal information you share with us through our website and services.

This Privacy Policy explains how we collect, use, and protect your information when you visit our website, request a quote, contact us, or use our services.

Information We Collect

We may collect personal information that you voluntarily provide through our website forms, email, phone calls, or other direct communication. This may include:

  • Full name

  • Email address

  • Cell phone number

  • Street address

  • City

  • State

  • ZIP code

  • Preferred contact method

  • Type of service needed

  • Vessel type and vessel size

  • Current lift situation

  • Additional project details or questions

We may also collect limited technical information automatically when you use the website, such as your IP address, browser type, device information, and general website usage data.

How We Use Your Information

We use the information we collect to:

  • Respond to quote requests and inquiries

  • Schedule on-site consultations

  • Provide installation, repair, maintenance, inspection, winterization, and related boat or PWC lift services

  • Communicate with you about your project or requested services

  • Improve website functionality, performance, and user experience

  • Maintain records related to customer service and business operations

  • Comply with legal obligations

Information Sharing

We do not sell, rent, or trade your personal information.

We may share information only when necessary to:

  • Provide a requested service

  • Work with trusted service providers who help us operate our business or website

  • Comply with legal requirements, court orders, or government requests

  • Protect our rights, property, or safety

Customer data is not shared with third parties for promotional or marketing purposes. Mobile opt-in and consent information is never shared with anyone for any purpose. Any information sharing referenced elsewhere in this policy excludes mobile opt-in data.

Cookies and Tracking

Our website may use cookies or similar technologies to improve website performance, understand visitor activity, and enhance your browsing experience.

Cookies generally do not contain personally identifiable information on their own. You can choose to disable cookies through your browser settings, although some website features may not function properly if you do.

Do Not Track Requests

This website does not currently respond to “Do Not Track” browser signals. However, users may be able to limit certain types of tracking through browser settings or third-party opt-out tools, where available.

Children’s Privacy

This website is not intended for children under the age of 13, and we do not knowingly collect personal information from minors. If a parent or guardian believes that a child has provided personal information to us, please contact us so we can delete it.

Third-Party Links

Our website may contain links to third-party websites or services for your convenience. We do not control and are not responsible for the privacy practices, content, or policies of those third-party websites. Visiting those websites is at your own risk.

Data Security

We use reasonable technical and organizational safeguards to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no method of transmitting or storing data online is completely secure, and we cannot guarantee absolute security.

Text Messaging Terms and Conditions

By providing your phone number and agreeing to receive text messages from Apex Boat Lifts, you consent to receive text messages regarding quote requests, appointment scheduling, service updates, and related customer care communications.

Consent is not a condition of purchase. Message frequency may vary. Message and data rates may apply. You can reply STOP to unsubscribe at any time or HELP for assistance.

For support, you may contact us at:

Apex Boat Lifts
Email: apexboatlifts@gmail.com
Phone: (862) 219-8636

Mobile opt-in information is never shared with third parties.

Your Choices

You may contact us at any time to:

  • Request access to the personal information you provided

  • Correct or update your information

  • Ask us to delete your information, where applicable

  • Opt out of future communications

We will respond within a reasonable timeframe, subject to any legal or operational requirements.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our services, practices, technology, or legal obligations. Any updates will be posted on this page with a revised effective date.

Your continued use of this website after changes are posted means you accept the updated Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy or how your information is handled, please contact us:

Apex Boat Lifts
Email: apexboatlifts@gmail.com
Phone: (862) 219-8636